Keeping with the alliteration theme - today is logoType day. The whole process of creating a logo is very interesting, you have to trust yourself and keep pushing yourself to do better at the same time. After getting the design brief and doing the research you get "the" idea, some tweaking and there's your custom logo. Sounds simple, but you do have to follow quite a few rules and avoid the pitfalls to create a unique and effective logo.

Here are 9 excellent example of logos that work:

Interested in logo design trends?Here is a great article by Bill Gardner.